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How to apply Facebook Automated rule to a specific campaign

Optimizing Facebook ad campaigns manually take time and when you have a couple of ad accounts to handle, as professional Facebook advertiser, it becomes a pain not to say unmanageable. There are many repetitive optimization strategies we use that we wish somebody will do for us.

But we don't have to hire somebody to do it for us, we can use Facebook Ad Rules and save our time & energy.

In this blog post we will discuss how you can apply Facebook automated rules to a specific campaign or select few and free yourself from repetitive manual optimization tasks.

What is Facebook Automated Rule?

Facebook defines automated rules as, "With automated rules, you can create rules in Ads Manager that automatically update or notify you of changes to your campaigns, ad sets or ads. Automated rules put more control in your hands. Rather than checking the performance of your campaigns, ad sets or ads daily, automated rules can run these checks for you and take the actions you'd normally do manually."

There are two ways you can use Facebook automated rules in your Facebook ads-

  • 1
    You can apply Facebook Automated Rules across all campaigns, ad sets and adverts.
  • 2
    You can apply Facebook Automated Rules only in a specific or select few campaigns, ad sets or adverts.

In this tutorial, we will discuss about the second option.

How to apply Facebook Automated Rules to a specific campaign

1.Inside the ad manager account go to a campaign level where you want to apply the rule.

How to apply Facebook Automated rules for a specific campaign-1

Here we have two choices–

A. We can create a new rule specific to this campaign level (Ad set)
B. We can apply an existing rule to this campaign level (Ad set)

We will see how to leverage both the options one after another.

A. Create a new rule

On clicking create a new rule button, the default rule creation pop-up window opens where we can define our rule condition.

How to apply Facebook Automated Rule to a specific campaign-2

It is important to note that Facebook automatically selects our campaign level ( in this case 1 ad set) to apply the rule. Interestingly we also get the option to apply the new rule in subordinate campaign level ( in this case 1 active advert).

How to apply Facebook Automated Rule to a specific campaign-3

B. Apply an Existing Rule

Click on Apply an Existing Rule option to use an automated rule you have created previously for some other campaign.

How to apply Facebook Automated Rule to a specific campaign-4

On clicking this Apply an Existing rule option, a new pop-up window opens with all the existing rule list that you can apply to your selected campaign level. Just tick the checkbox before an automated rule that you want to apply to your selection.

How to apply Facebook Automated Rule to a specific campaign-5

Just Remember you can only apply one existing rule at a time to your selection at a time.

Check this detailed article on How to Use Facebook Automated Rules to Manage Facebook Ad Costs to learn 5 useful automated rules that can save you tons of money as Facebook Advertiser.

Optimizing Facebook ad campaigns manually take time and when you have a couple of ad accounts to handle, as professional Facebook advertiser, it becomes a pain not to say unmanageable. There are many repetitive optimization strategies we use that we wish somebody will do for us.

But we don't have to hire somebody to do it for us, we can use Facebook Ad Rules and save our time & energy.

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Facebook Video Custom Audience: Everything you want to know

Facebook Video Custom Audience
1-Login to Facebook Ad Account

1-Login to Facebook Ad Account

According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day while Cisco estimates that By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). Welcome to the world of Video Marketing. While 100 million hours of video are watched each day on Facebook, video becomes an important weapon in the arsenal of any Facebook Marketer. I am sure you must have heard about Facebook Video Custom Audience and its amazing usage cases. If not, don’t worry. In this blog post, we will cover everything you want to know about Facebook Video Custom Audience including–
  • What is Facebook Video Custom Audience?
  • Why is Video Custom Audience Important?
  • How to create Facebook Video Custom Audience.
  • How to use Video Custom Audience in Facebook Ads
  • Different Ways to use Facebook Video Custom Audiences in your Facebook Campaign.
Let’s begin.

Facebook Video Custom Audience:

Video custom audience is a type of Engagement custom audience that Facebook offers advertisers who use videos on their Facebook page. In simple words, it is a way to retarget Facebook users who have watched our video on Facebook. Because Videos are most engaging content type on Facebook, incorporating videos into your Facebook marketing strategy is a good move.

Why is Video Custom Audience important?

The factor that differentiates Video custom audience from all other custom audience on Facebook is the advertising ability to retarget viewers by specific video meaning you can retarget viewers of a specific video which you posted on Facebook. Let’s understand this with an example–: Suppose as a part of your product launch campaign, you post 3 videos on Facebook
  1. A. A teaser video about your product.
  2. B. A product feature video
  3. C. A product usage explained video where you clarify step by step how to use your product for best results
So with video custom audience, you can create separate lists of people who watched your videos A, B, and C. This ability, to retarget visitors by a specific video they watched, creates various opportunity to create a full marketing funnel with Facebook ads and improve conversion rate dramatically.

How to Create a Video Custom Audience:

Here in this step by step tutorial, I will discuss all the steps you need to follow to create your first Facebook Video Custom Audience.

Step 1

Log in to your Facebook on desktop/Laptop and go to Facebook Ad Account. Once you are inside the Facebook Ad Account on the top left corner beside your ad account name, you will see three horizontal lines, click on it.

Step 2

On the next screen, you will find all the options available in your Facebook Ad Manager, We have to click on Audience which is the first option under Asset Library heading.

Step 3

You will see the option of “Create Audience”, clicking it will open a drop-down menu with options for Custom Audience, Lookalike Audience, and Saved Audience. We have to choose Custom Audience out of the three options presented.

Step 4

On the next screen, you see the option to create all available custom audiences like Customer file, Website Traffic etc, we have to choose Engagement as our option.

Step 5

As we are creating Video Custom Audience, our obvious choice will be the video option out of all available options to create Custom Audience.

Step 6

This step is really important, once we selected the video in the last step, we are presented with 3 options for Engagement, Membership duration and Audience Name. We will start with Engagement by clicking on “Browse” link. It will open up a drop-down menu with different options to create Video Custom Audience. This is where Video custom audience shines compared to other Custom Audience offered by Facebook. Because we can create different custom audiences based on what duration of video users watched on Facebook and Instagram (We will discuss the Instagram option in some time.) You can create 6 different Video custom audience for the same video–
  1. People who viewed at least 3 seconds of your video
  2. People who viewed at least 10 seconds on your video
  3. People who have watched at least 25% of your video
  4. People who have watched at least 50% of your video
  5. People who have watched at least 75% of your video
  6. People who have watched at least 95% of your video
  Now the choice of Video Custom Audience that you should select will depend on the duration and engagement level of your video. Here is my take on it–
  • If you are using a short video (less than 60 seconds), you can go for 50-95% watch duration.
  • If you are using a medium to long duration video (1-5 min and above), you can start with 25%
  • I will only use 10 seconds watch time option when I am creating an audience for the Awareness Campaign.
  • I Hardly ever use 3 seconds watch time because Facebook does start Video automatically and people can casually watch a video for few seconds only to know what it is about. It doesn’t qualify them as engaged users.
For up to 3 min videos, it is better to go for 50% watch time which is sufficient to consider engagement with product and services. For this tutorial, we are going ahead with 50% watch time option so click on the same.

Step 7

Facebook allows using videos posted both on Facebook Page and Instagram business profiles. It doesn’t matter whether you have used the video in ads on not. So you can take advantage of the organic reach of video views with Content Marketing. Facebook does offer a separate option to use Facebook Video that you have already used in Ad campaigns but remembers even when you choose a campaign video, Facebook does include organic views while making Video Custom Audience. You can access all these options by clicking Down allow button next to Facebook Page which is the default drop down option when you first visit the Select Video screen. For this tutorial, we will go ahead with the default option of Facebook Page.

Step 8

Next to Facebook Page Drop Down, you can see an option to select a Facebook Page from which you want to choose a video to create Video Custom Audience. It is again a drop-down menu which opens when you click on the down arrow button as shown in the below screenshot.

Step 9

Once you select a Facebook Page, the next screen shows a list of all videos that you can use to create your Video Custom Audience. The Video Views column shows the number of 3 seconds videos views meaning views that lasted for 3 seconds or more, the actual number of Video viewers based on our chosen criterion in the 6th step will vary. First, we have to select one or more videos that we want to use to create Video Custom Audience. Our chosen video option will show in “Selected Videos” column. Next, we have to click on confirm.

Step 10

Clicking confirm button brings us back to the same screen we saw in Step 6 with our selected video in Engagement box. Now we have to select the membership duration for which people, who have watched our video in our defined criterion, will stay in our Video Custom Audience. You can keep the membership duration up to past 365 days, but I prefer to keep them at 15-30 days because people past that duration most probably have forgotten about your product and services. Another factor which you should consider while deciding the membership duration is your business sales cycle ( how long does it take to convert a prospect into a customer). In case of B2B where sales cycle generally consists of months, you can choose an appropriate longer membership duration. Second, we have to select a suitable name for a Video Custom Audience, I prefer to name them after the criterion chosen for audience creation. Last we have to click on the Create Audience button.  

Step 11

Bravo! We have built our first Video Custom Audience. Facebook shows a confirmation to inform us about our new custom audience. Facebook also tells us that it will take them up to 30 minutes to make your Facebook Video Custom Audience ready to be used in ad campaigns. We just have to click on the next button.

Step 12

Finally, we come back to the Create Audience Screen from where we started the process. With your new audience listed at the top. Facebook tells us the size of our audience and shows a blue dot to indicate that our new Video Custom Audience is populating and will be ready to use soon. Once our Video Custom Audience is ready to use the blue dot will turn green.

How to use Video Custom Audience in Facebook Ads

Once you Video Custom Audience is ready, using them for remarketing is a breeze. Just create any Facebook Ad campaign as you normally do; in the campaign ad set, you will find the option to select Custom Audience in Custom Audience box. Click on the box and choose Video custom audience we had created from available Audience in the drop-down menu.       I generally prefer to keep the location, age, gender targeting to default while it is best to leave Detailed target blank because we are already targeting qualified video viewers so any additional targeting will decrease our potential reach.  

Different Ways to use Facebook Video Custom Audiences in your Facebook

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The ultimate guide to deal with negative comments on Facebook Business Page

invisible chaos
Negative Comments are Frustrating

Negative Comments are Frustrating

Facebook is a great place to hang out with friends and family, develop amicable relationships for businesses and have fun, but once in a while, businesses have to deal with negative comments on Facebook business page in the form of product complaint, trolling, sarcasm, abusive language etc. Negative comments are painful and can turn any good day into bad one; It doesn’t matter whether you get them on a personal profile or business page. Some businesses abandon their business page when they get overwhelmed with negative comments, others delete all negative comments on their facebook page, But, is deleting negative comments the only option? No, for sure. Taking snaps decisions about negative comments may not be the best strategy to deal with them. on one hand it further annoys your complainer, and on the other hand, it raises a credibility on your business before your page followers. But if you have designed a pre-thought negative comment strategy, you can effectively deal with negatives comments without deleting them instantaneously.

Advantages of Negative Comment Strategy

There are two major benefits of crafting a negative comment strategy. 1. you won’t take reactive emotional decisions about negative comments. 2. As a business you can implement it on a larger scale: You can delegate it to others and whoever deals with your Facebook business page knows beforehand how he has to deal with negative comments based on predefined criteria.

Deal with Negative comments on Facebook Business Page:

Your actual comment strategy will depend on your specific business needs, here I am offering some pointers to keep in mind while crafting your negative comment strategy for Facebook business page and other social media.

1. How to deal with

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SEO for Facebook business page: How to rank High on Facebook search

Actionable tips for improving Facebook Page for SEO
Choose a specific name for your business-SEO for Facebook business page
Are you creating consistent posts but are not getting right ROI from Facebook Page? Are you sure, you have optimized your facebook page for SEO? In the blog post, we will learn how to do SEO for Facebook business page and rank high in the Facebook search results; that’s what we call FB SEO. Facebook is an amazing marketing platform to build an online brand and attract new customers but with increase competitions standing out as a Facebook page is important to get noticed. Here are 8 actionable SEO tips to optimize your Facebook business page for getting noticed.

SEO for Facebook business page: How to rank High on Facebook search

1. Choose a specific name for your business

Often times, when a user searches for a business on Facebook, he gets several identical pages which confuse potential customers. If you have a city specific business, you can make your customers life easy by adding your city name in your Facebook Page Name. You can also claim a custom Page URL with your Brand name in URL to make communication Easy.

2. Choose Profile Pic that represents your Business:

Your profile picture should be identifiable; in most cases, business logo suits best as a profile picture. A common mistake, I see, with profile picture is using an image that doesn’t perfectly fit into profile picture size; It not only makes identifying your business difficult (because your logo is cropped) but also shows careless page management.

3. Select the right business category for your business:

You can create a page on Facebook in one of the 6 categories including: 1. Local business or places, 2. Company, Organization or Institution, 3. Brand or Product, 4. Artist, Band or Public Figure, 5. Entertainment, 6. Cause or Community. The choice of the right category will vary from industry to industry, but in most cases, you will want to list your business in one of the first three categories. I.e. Local Business, Company, Organization or Institution, and Brand or Product. If you have a multi-location business and want to create the page for business as a whole, you should categorize it in Company, Organization or Institution category. On the other hand, if you operate only in limited geography or have a franchisee of a multi location business, you should choose a Local business page; this distinction will help to identify customers looking for local solutions. Let’s understand this with example of two business: A National Car Manufacturer and its Dealers If the car manufacturer wants to make a page to represent its entire business covering every car model, he should create the page under Company, Organization or Institution Category. On the other hand, the dealers of this car manufacturer should create their Facebook pages as local Business or Places because they are operating in geographically restricted areas. There will be dealers from many cities or states, resulting in dozens of Facebook pages Which will make situation aggravating for customers who are searching for local solutions. that’s why I suggest to include the city name in business page name for local businesses. Now let’s see the situation from a different perspective–As the car manufacturer will produce limited numbers of models, he may decide to also create a facebook page for each of his car models. In this situation, he should create these pages in Brand or Product Category. The decision of creating a Facebook page for each Brand or product will depend on business nature. if your product basket has only a few products like automobile, soft drink, you can create a Facebook page for each, but in case of multi product industry like FMCG creating a Facebook page for each brand will not be feasible. You may, however, decide to create few pages for most profitable brands. Instead of a business brand, if you want personal branding, you can go for Artist, Band or Public Figure category. Celebrities, Politicians, and Artists should go for this category to create Facebook pages.

4. Use cover videos smartly to give an

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