A strategy is a plan to reach your destination from where you are today. In case of social media, it is your plan to achieve your social media objectives.
Small businesses often start social media marketing as competitive move, meaning they are on social media because their competitors are on social
Social media mistakes are common. Business leaders starting out to create effective social media presence on Facebook, Twitter, LinkedIn etc commit mistakes in their learning phase, which is OK; you don’t become master the day you begin. Consider the case of Alfred.
Alfred has a growing business
You have a successful business, your customer trust you, but with increasing competition you find it hard to keep that personal relationship with your customers that you used to enjoy when you started. this is the principle reason why blog should be a part of your marketing strategy.
People are busy
John has established social media account on popular platforms like Facebook, twitter, LinkedIn, google plus, hoping that he can grow business with social media. He tries to be active on social media, post content that he likes once in awhile. But he wonders how will he succeed in his mission, everyone